Knock Knock! Gold at new five year low and this is the time to buy your desired piece of jewelry

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Gold along with Silver and Platinum are trading multiyear lows while we are writing this article. And we always see this as an opportunity for our customers to come by our stores and buy what they have either been planning or have desired to have.

Gold hit its lowest level since February 2010, after a low of $1088 an ounce yellow metal recovered a bit and was trading at $1105 an ounce.

Platinum was even worst hit and sunk below $1000, its lowest in the last six years. Reason sited for this is a perception that supply was increasing while demand was low. At day’s end it was traded at $980.

Silver was trading at $14.83 which is the lowest price for silver in the last six years. Silver seems to have been affected in general by the weakness of precious metal and commodities.

We are looking forward to seeing you at our store. We have a huge selection of bridal rings, engagement rings, earrings, pendants etc.

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Customs Seizes $6 Million in Counterfeit Van Cleef & Arpels Jewelry

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In June, 720 pieces of counterfeit Van Cleef & Arpels jewelry were seized by Miami customs officials, the U.S. Customs and Border Protection (CBP) announced.

The jewelry that was seized has a manufacturer’s suggest retail price of around $6 million.

CBP officers said they selected the shipment for inspection and noticed that the merchandise was imitation jewelry that “bore a false, non-genuine copyright clearly piratical to the federally recorded copyright.

In 2014, the watch and jewelry category topped the CBP’s list of most-seized counterfeit items by value. China is the leading source of counterfeits, followed by Hong Kong. If we go by CBP reports, officers seized about $3.4 million worth of counterfeit goods around the country each day in 2014.

This brings us to a million dollar question, where does this counterfeit jewelry get sold? The easiest channel would be online sales. We take great care while selecting the vendors from whom we buy jewelry making sure everything at our store is genuine and guaranteed PURE.

Pre- Valentine’s Day Ideas

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I-love-you Yes, it’s true! According to a survey last year, jewelry was among the first items discounted in the weeks leading up to February. Naturally, this year you can expect more jewelry deals with the first Valentine’s Day sales appearing this week. Keeping this in mind, we’ve rounded up a selection of some of our favorite gift ideas for the special guy or gal in your life.  From Diamonds to Watches and everything in between, we have gifts they’ll be sure to love.

1)  Show your Infinite Love with this beautiful Diamond Pendant.   SRP112559-1 2)      Give her some sweet eye candy. Stud-Earrings 3)      As the saying goes, “Diamonds are a girl’s best friend”, you can never go wrong with these. SRE113536 4)      Red Hot!

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5)      Does your guy love watches?  Give him a timepiece that will last a lifetime. index 6)   Gifting something special doesn’t mean buying jewelry every time. It sometimes mean living the old memories all again. If your better half has a favorite jewelry or watch that needs to be fixed, bring it to us.

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7)      Last but not least, Chocolates & Wine!

No Valentine’s Day is complete without chocolate and wine. Adding a bouquet of red roses will add even more romance in the air.

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If planned right, you can have a successful Valentine’s Day without going over budget. Check out our website or stop by at store for special Valentine’s Offer.

Metal Guide

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Precious Metals have been used to create beautiful pieces of jewelry that makes a perfect gift for you and your loved ones. But have you ever thought about what makes them so precious that we love to keep them with us forever? Let’s take a look.

White gold:

White gold is a sought after precious metal for engagement rings, both due to its beauty and because it is a less expensive alternative to platinum. This precious metal is beloved for its gleaming white finish that makes diamonds truly dazzle. White gold is the most popular precious metal for engagement ring settings because it beautifully complements the shiny white sparkle of the center diamond. White gold is available in up to 21 karats however, most engagement rings are 14k or 18k. This gorgeous precious metal also looks lovely against any colored gemstone. White gold bridal jewelry has become increasingly popular nowadays.

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Platinum:

The everlasting popularity of platinum is due to its purity, color, strength and prestige. As gorgeous as platinum is, it’s not all about looks. Many of us veer towards this metal because of its hardness and resistance to tarnishing, making it a practical and glamorous metal for everyday jewelry. Platinum is a great choice for engagement rings and wedding bands as well because the color won’t fade or change. Its incredible density and weight make it more durable than other metals and provides assurance in value. Platinum holds precious stones firmly and securely. But, platinum does not wear away and decrease its volume, unlike other metals. Over time, platinum develops a natural patina that many people prefer over a higher polished appearance. Platinum is the rarest and most expensive of the popular precious metals.

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Yellow Gold:

Yellow Gold is known for its beauty and versatility, gold is the classic setting for most jewelry. Unlike some metals, gold retains a beautiful luster. The ‘original’ gold, and many still feel the best, is yellow gold. It’s normally an alloy including silver, copper and zinc to strengthen the metal and enhance the yellow sheen. It is the metal of choice of traditionalists, by people preferring the warmer color with their skin tone, and for its contrast with precious stones and other metals. Yellow gold is historically the most popular choice for wedding bands and other jewelry.

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Rose Gold:

Rose gold, also known as pink or red gold, was very popular in Russia at the beginning of the 19th Century.  It is a gold and copper alloy that is increasing in popularity now as well and is commonly used for rings, pendants and bracelets amongst other jewelry pieces.  The difference between red, rose, and pink gold is the copper content.  With higher copper content, the red coloration grows stronger.  Pink gold has the least amount of copper and subsequently the lowest amount of coloration in the gold; this is followed by rose gold and then red gold with the highest copper content.  The most common karat of rose gold is 14k, but it can go up to 22k which is also known as crown gold.

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